In 2020, HONGU launched the Mickey Mouse and Minnie Mouse series of Disney, and set up HONGU X Disney pop-up stores across China, combining fun, romance and elegance to bring a special shopping experience to local consumers.



HONGU, adhering to the spirit of craftsmanship, continuously delves into the myriad of touching stories stemming from traditional techniques, allowing us to feel the warmth of handiwork and the leisurely pace of time amidst the hustle and bustle of urban life.
The brand has always upheld a human-centric design philosophy, inheriting the classics while advancing with the times, and deeply exploring modern lifestyles. Through the perfect amalgamation of exquisite craftsmanship and fashion aesthetics, and with a strong emphasis on environmental sustainability, we offer consumers a brand experience that is both warm and responsible, across multiple dimensions.